DKNY FLAGSHIP, SEOUL

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Seoul , Korea

This 4,460 square foot freestanding DKNY store is located on the prestigious shopping street Chungdam.

 

The façade is clad with industrial metal panels punctuated by wrap-around corner display window with changeable back lit advertising graphics installed behind the glass façade. The industrial materials were softened with natural wood framing and accented with a ring of LED lighting.

 

To add organic elements for showcasing merchandise throughout the store, hand-shaped powder-coated metal rods with wire-brushed oak bars were installed for hanging clothes, framed by white textured plaster walls. A floor- to-ceiling mirror and basaltina stone staircase connect the ground floor with the basement level, which houses a collection of relaxed clothing and home accessories while the new mezzanine is dedicated to accessories.

 

© Photos by Andrea Buso