The Asbury Hotel

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Asbury Park

A 110 rooms boutique hotel converted from a derelict seven-story Salvation Army building, part of developer IStar rejuvenation masterplan for the town of Asbury Park.

 

The lobby was created by adding a New Jersey tomato growing greenhouse onto the front of the building while the interior entry was made into a double height area which contains a wide variety of public space.

A sunken sofa lounge area is flanked by tables and benches for the "grab and go", with a lobby bar on one side and a raised bleacher area that overlooks a pool table, vintage pin ball machines and an area for live music performances.
Other public spaces include the pool deck at the back which connects to an all day beer garden with food trucks and a converted vintage VW Kombi bus.
The fifth floor roof is paved with artificial grass and surrounded by a white picket fence and it is used for morning yoga and sunset movies projected onto the elevator bulkhead.
The 8th floor roof was designed as a late night outdoor "skybar" with monochromatic outdoor furniture set up into living room like arrangements.
The rooms are designed to simply recall a fresh light filled  beach bungalow; custom designed plywood bead frames and bunk bed frames feature hidden charging stations for electronic devices.

Designed with the creative direction of Anda Andrei.

 

© Photos by Nikolas Koenig